Reputation – Your Organization’s Most Fragile Strategic Asset
In the age of social media, no asset is more easily destroyed by one small misstep than reputation, and, to address this risk, auditors must think outside the box. What hidden triggers within your organization could create a reputational disaster? Does your organization currently have a plan in place to identify and reduce the likelihood that they could be the next viral Facebook post (and not in a good way)? This session would explore the various elements that internal auditors should consider when assessing how effectively their organization prevents reputational issues, and how effectively they could respond in the event of a reputation disaster.