Keynote – Platform Economy – Shaping Industry Structures
Over the past decade, some of the most profitable and successful companies such as Amazon, Apple, Facebook, Google, PayPal, Alibaba, Uber— have upended entire industries by adopting a single phenomenon: the platform business model. The platform business model is crushing that pre-internet way of thinking by building large empires with minimum investment. The platform market is one of the most important economic and social developments of our time.Platforms have rapidly become an important part of the global economy. Currently, five of the world’s 10 largest listed companies by market cap are platform companies. Platforms businesses are hyper scaling and beating traditional business.
Based on Lital’s research and experience helping global brands to transform and grow their business, she created an innovation process to help build platform business models leveraging the power of ecosystems. Whether you’re building a platform business or not, you can’t succeed in today’s economy without understanding how platforms work. Those who understand the new business model can begin building tomorrow’s platforms in a way that leverages existing assets to create new forms of growth, value and scale.